The Story of the table “Ironsides” goes back to my Marine Corps days in the 80’s. The original idea was to build a coffee table for my man cave with a Bandolier of M60 rounds set in the center covered by a plain of glass. Needless to say the bullets were a bit extreme for the 80’s and a bit harder to get passed the guards at the front gate, so the concept of my table sat for the next 30 years.
Years later a Corps buddy of mine asked me to build a table for him as a shadow box to display his military swag. I thought back to my original idea of the “man cave table” but realized design was too dated and I needed something better. This is when I started on the design for Ironsides.
The original cost of Ironsides was around $2400, that was in large part due to the custom iron work required to ornament the design, believe it or not forging iron is expensive and the forges in my area are incredibly high end. To reduce the cost I decided to use an iron powder inlay process for the Division emblems and the table edge strips, originally these features were proud of the wood surface 1/8th of an inch. The new profiles became flush with the wood faces, but the cost factor was worth it. Another design change I decided to go with was powder coated steel for the ornamental edge protectors, this update looks just as great as the original and was so much more cost effective.
The redesign of the table cuts the price almost in half and keeps the original concept intact. As far as structural design changes go, I changed the 20degree arch in the leg design to a flat plane,and the changing of the magazine shelf from iron to being made out of wood.
These changes looked great and cut the cost of the Table down to around 1250$, minus the cost of the Bronze Plaque.
The redesigning of Ironsides was the catalyst for the entire company relaunch. I decided that the Breech and Ironsides introduction would be enough warrant a new marketing campaign and website redesign.